HUMHUM-004 — Trust and Acceptance Issues
Generative AI Deployed to Mass-Produce Clickbait and Manipulate Consumer Behaviour
3/5Sector: RetailGeography: GlobalStage: OperateIngested: —
Executive Summary
Retailers and advertisers are deploying generative AI to flood digital channels with low-quality, engagement-maximising content regardless of accuracy or coherence. This erodes consumer trust, distorts purchasing decisions, and exposes brands to reputational and regulatory risk under emerging online safety and advertising standards.
Domain
Human Factors
Blindspots in change management, skills, human-AI collaboration, trust, workforce, and culture.
Source
MIT AI Risk Repository — Generating Harms - Generative AI's impact and paths forwards (EPIC2023) ↗https://airisk.mit.edu/
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