DATDAT-002 — Data Privacy and Protection Failures
AI-Enabled Personal Data Profiling for Targeted Advertising
4/5Sector: OtherGeography: GlobalStage: OperateIngested: —
Executive Summary
AI systems create systematic incentives to exploit personal data for behavioural profiling and precision advertising without meaningful consent. Organisations that fail to govern these uses face regulatory exposure and lasting reputational damage with customers and partners.
Domain
Data Management
Blindspots in data quality, privacy, bias, lineage, lifecycle, and third-party data dependencies.
Source
MIT AI Risk Repository — A framework for ethical Ai at the United Nations (Hogenhout2021) ↗https://airisk.mit.edu/
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