SECSEC-001 — Model Security Vulnerabilities
AI Personalised Advertising Exploits Consumer Biases in Retail
4/5Sector: RetailGeography: GlobalStage: OperateIngested: —
Executive Summary
General-purpose AI systems target individual psychological vulnerabilities to drive purchases consumers later regret. Regulators are scrutinising this practice for consumer protection violations, exposing retailers to enforcement action and reputational damage.
Domain
Security & Privacy
Blindspots in model security, data poisoning, privacy leakage, infrastructure, model theft, and incident response.
Source
MIT AI Risk Repository — Risk Sources and Risk Management Measures in Support of Standards for General-Purpose AI Systems (Gipiškis2024) ↗https://airisk.mit.edu/
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